Katz Digital

Innovating at the Speed of Sound

Digital Video & OTT

Delivering Advertiser Targets
On Premium Platforms

A one stop solution for both national and local advertisers.

Katz Digital’s platform for Video and OTT (“Over the Top”, i.e., video streaming apps on Smart TVs and accessories like Roku, Apple TV and Firestick) reaches desired audiences at scale. Katz publisher direct relationships allow for premium access to highly desirable content. With deep targeting capabilities and partnerships across first class DMPs, Katz delivers the audience you are looking to reach. 

Our proprietary ad tech allows us to have real time, transparent reporting including app  and impression level data. Katz provides you with a dedicated sales and ad ops team to monitor and optimize your campaign daily.

In today’s enigmatic media landscape, Katz is a trusted one stop shop solution.

Leadership

SCOTT PORRETTI

Executive Vice President, Katz Digital Katz Media Group

Scott Porretti is Executive Vice President of Katz Digital for Katz Media Group. In his role, Scott oversees the sales and operations of Katz partner’s digital audio and video nationwide, including over-the-top content (OTT), podcasting, and digital audio programmatic and video on behalf of current and new partners.

Under his leadership, Katz Digital’s audio business has seen tremendous growth, and its premium partners include Spotify, Entercom, Cox, Univision, Cumulus and more. Scott has also led the team in strengthening internal technology and systems that streamlined advertiser’s access through Katz to the best brands in media, utilizing the most advanced targeting technology in the local marketplace.

During his tenure at Katz, Scott has held various management positions within the organization, including Vice President General Sales Manager, Vice President Manager of the New York office, and Manager in San Francisco. Most recently, Scott served as Senior Vice President of Katz Radio Group, a role he held for four years, overseeing the performance and personnel of a more than 250 person sales team across seven individual sales divisions. In 2014, he was also named Senior Vice President of Katz Digital.

Scott serves on the Board of Directors for Audiology (www.Audiology.media), a company created to promote programmatic sales in the digital audio marketplace.

(212) 424-6202
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DOUG PFAFF

EVP, Partnerships and Development

Doug Pfaff is Executive Vice President of Business Development and Partnerships for Katz Television Group. With more than 25 years of media experience, Doug leads Katz Television’s new business development team in building partnerships and advocating for broadcast television. Additionally, he drives further development and strategy for digital sales including TV partner’s websites and mobile video platforms.

Prior to joining Katz, Doug began his career as a Media Buyer before moving into Account Executive positions at various companies including Seltel, Telerep and Blair Television. At Blair, he was promoted to Vice President, Group Sales Manager and then later to Vice President, Director of Sales. Doug then took a role as Vice President of National Advertising Sales at Home Team Sports division of Fox Sports Media Group – a role he held for seven years, before being promoted to Regional Vice President of Home Team Sports division of Fox Sports.

Doug is based in New York City, and a licensed member of the Interactive Advertising Bureau as well as a member of the Television Bureau of Advertising (TVB), Association of National Advertisers (ANA) and National Association of Broadcasters (NAB).

(212) 424-6155
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