Gaming Audio Ad
Creative Specs

Mobile In-App

5 to 30 seconds is accepted
15 to 20 seconds is recommended

Icon: 175×175 to 600×600 square (dynamic)
Banner: 320×50, 300×50

Audio: .mp3, .wav, .mp4, .m4a
Icon Banner: JPG, PNG, GIF

Audio: 1MB
Icon Banner: 80KB

Yes.
Audio: 1×1 tracking pixel
Companion Banner: 1×1 tracking pixel with click tracker

Yes. Vast 2.0

Ad Length: 15 to 20 seconds delivers optimal results across LTR and CTR

Contextual: Build for game genre context, working genre sounds, and game skills into the script

Call to Action: Include a clear call to action to capitalize on the active listening moment and
clickable icon

Max Impact: State the product and/or brand name in the first 7 seconds to maximize brand
metrics

Gamify: Gamify the script and story in your creative to blend naturally into the gaming
environment

AI: Create hyper-bespoke creative through AI to deliver enhanced cut through