Global Leader in Cross-Platform Advertising, Including Streaming Audio, Podcasts, and Connected TV

Research

Strategic Insights for
All Our Digital Platforms

Katz Digital’s Strategy, Insights & Research is focused on creating strategies and insights for marketers to reach our massive consumer audience.

We publish insights and thought leadership pieces on the ever growing digital audio and video space including:  the Audio Revolution,  case studies, studies on specific verticals, Digital Audio’s role in the complex political landscape and many more.

Katz Digital Strategy & Research is focused on not only supporting our sellers and helping them navigate this enigmatic digital landscape but also in servicing the needs of our growing customer base.  

Leadership

Maggie Hauck

Maggie is a veteran media research executive. She spent the early years of her career at CBS where she became the Research Director of CBS Radio Sales. She moved to the KRG’s Christal Radio as VP, Research and ultimately as a KRG Research Director. She has also been the research and strategy point person for Cox Media, one of the KRG’s largest client groups. In 2012 Maggie made the switch to Digital and became VP, Research & Marketing for what was then Katz360, which ultimately became Katz Digital. Maggie has helped lead Katz Digital’s growth, steering marketing, strategy and training. She is currently VP, Digital Strategy & Analytics.

Maggie is a member of the Media Ratings Council Digital Committee.

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